So You Think You Can Tweeter
I was recently asked, “So do I just go online and sign up for a Tweeter account and start Twittering?” My response:: “Step away from the computer sir before someone gets hurt!”
You see, this well indented leader, who travels a lot, wears multiple hats, and is probably more scared than excited about Social Media – is like so many people I see who go at this thing from the wrong reverse angle.
SHOPPING SPREE
Maybe you remember as a kid always wanting to win one of those Toy Store Shopping Sprees. You imagined this mountain of every toy you’d ever dreamed. I certainly have had that dream. Now imagine with me if you were given a 3 minute Shopping Spree at the Home Depot… (let’s be honest here, you can’t find a guy in an orange vest in 30 minutes in that place, but this is imagination….so stay with me people). Ready, set, go…your 3 minutes starts, you run frantically up and down as many isles as you can, throwing in things you need, don’t need, recognize, don’t recognize, and even a couple of bright shining things because we all love shapes and colors.
SELECTING THE RIGHT TOOLS
Oh yeah, and there’s one catch to the Home Depot shopping spree – you must go home and immediately use these tools to fix something or build something useful that adds value. This is what I see in my head when I watch people struggling to adapt to the essential ingredient of Social Media; they grab apps they need and don’t need, programs they recognize and don’t recognize, and even download a bunch of things because someone said, “Dude, you’ve gotta have that”.
We all hate those multiple runs in one day to Home Depot for that one item at a time that you realize you need in the middle of a project. But let’s consider that maybe a better investment of time to fix you problems and build your Social Media Strategy than just downloading, signing up, and throwing into your computer and phone, everything you see or hear is gonna change ‘your’ life.
News flash: we are different, our problems and needs are different, and therefore, the strategy and tools to provide those solutions are different. What if we asked, “What’s the problem” first and not, “What do I do with this basket full of random tools”? Depending on where you are on your Social Media journey, here are a few STARTING POINTS:
BUG CONFERENCE
CULTIVATE CONFERENCE
CHURCH CRUNCH







Jun 09, 2009
Hey love your website! Great posts.
Jun 12, 2009
This is SUCH a great post.
Jun 19, 2009
Hi Kike, Good observation and insight I like what you said about different problems require different tools, strategies and solutions. A great key to remember when building a business or ministry online. Thanks for the post.
Paul.